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5 Reasons to Avoid SHAFT-Related Words in Email and SMS Marketing: Protect Your Brand Image and Improve Deliverability Rates
Email and SMS marketing are powerful tools for businesses to connect with their customers and promote their products or services. However, when crafting marketing messages, it's important to be mindful of the language used. One crucial consideration is avoiding SHAFT-related words. This acronym stands for Sex, Hate, Alcohol, Firearms, and Tobacco - five sensitive topics that can be highly controversial and may offend some recipients. In this blog, we'll explore why it's essential to avoid SHAFT-related words in email and SMS marketing and how it can impact your business.
1. Protecting Your Brand Image
Your brand image is an essential aspect of your business, and it's crucial to maintain a positive and professional image. Using SHAFT-related words in your marketing messages can quickly damage your brand's reputation and deter potential customers from engaging with your business. For instance, if your email or SMS marketing message contains offensive language or promotes illegal activities, it can hurt your brand's image and reputation.
2. Avoiding Legal Issues
Another reason why it's important to avoid SHAFT-related words in email and SMS marketing is to avoid legal issues. Some words or phrases can be interpreted as discriminatory, defamatory, or even illegal in certain jurisdictions. For instance, using discriminatory language can lead to complaints or lawsuits, resulting in financial and reputational damage to your business.
3. Respecting Your Customers
When crafting marketing messages, it's essential to respect your customers and their preferences. Some recipients may find certain topics or language offensive, and it's crucial to avoid using SHAFT-related words that can potentially offend them. By respecting your customers' preferences and avoiding controversial topics, you demonstrate that you value their business and are committed to building a positive relationship with them.
Klaviyo warning
4. Improving Your Deliverability Rates
Email and SMS marketing messages that contain SHAFT-related words may trigger spam filters, leading to lower deliverability rates. This means that your messages may end up in recipients' spam folders or get blocked entirely, making it challenging to reach your target audience. By avoiding SHAFT-related words and using language that complies with email and SMS marketing guidelines, you can improve your deliverability rates and increase the chances of your messages reaching your intended audience.
5. Building a Positive Relationship with Your Customers
Marketing is all about building relationships with your customers and creating a positive image of your brand. Using SHAFT-related words can quickly damage your relationship with your customers and lead to negative perceptions of your business. By avoiding controversial topics and using language that is respectful and professional, you can build a positive relationship with your customers and increase their loyalty to your brand.
In conclusion, avoiding SHAFT-related words in email and SMS marketing is crucial for protecting your brand image, avoiding legal issues, respecting your customers, improving your deliverability rates, and building a positive relationship with your customers. As a business, it's essential to be mindful of the language used.
Partner with Our Experienced Team to Navigate Sensitive Industries and Grow Your Business with Professional Email and SMS Marketing
If your business operates in one of the SHAFT-related industries and you want to grow your business through email and SMS marketing, it's crucial to partner with a team that understands the nuances of these industries and can help you navigate potential pitfalls. At MessageBull, we have extensive experience in crafting effective marketing messages that comply with email and SMS marketing guidelines and can help you reach your target audience without getting banned from providers and software. Book a call with our team to learn more about how we can help you scale your business while maintaining a positive brand image and respecting your customers' preferences.
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5 Reasons to Avoid SHAFT-Related Words in Email and SMS Marketing: Protect Your Brand Image and Improve Deliverability Rates
Email and SMS marketing are powerful tools for businesses to connect with their customers and promote their products or services. However, when crafting marketing messages, it's important to be mindful of the language used. One crucial consideration is avoiding SHAFT-related words. This acronym stands for Sex, Hate, Alcohol, Firearms, and Tobacco - five sensitive topics that can be highly controversial and may offend some recipients. In this blog, we'll explore why it's essential to avoid SHAFT-related words in email and SMS marketing and how it can impact your business.
1. Protecting Your Brand Image
Your brand image is an essential aspect of your business, and it's crucial to maintain a positive and professional image. Using SHAFT-related words in your marketing messages can quickly damage your brand's reputation and deter potential customers from engaging with your business. For instance, if your email or SMS marketing message contains offensive language or promotes illegal activities, it can hurt your brand's image and reputation.
2. Avoiding Legal Issues
Another reason why it's important to avoid SHAFT-related words in email and SMS marketing is to avoid legal issues. Some words or phrases can be interpreted as discriminatory, defamatory, or even illegal in certain jurisdictions. For instance, using discriminatory language can lead to complaints or lawsuits, resulting in financial and reputational damage to your business.
3. Respecting Your Customers
When crafting marketing messages, it's essential to respect your customers and their preferences. Some recipients may find certain topics or language offensive, and it's crucial to avoid using SHAFT-related words that can potentially offend them. By respecting your customers' preferences and avoiding controversial topics, you demonstrate that you value their business and are committed to building a positive relationship with them.
Klaviyo warning
4. Improving Your Deliverability Rates
Email and SMS marketing messages that contain SHAFT-related words may trigger spam filters, leading to lower deliverability rates. This means that your messages may end up in recipients' spam folders or get blocked entirely, making it challenging to reach your target audience. By avoiding SHAFT-related words and using language that complies with email and SMS marketing guidelines, you can improve your deliverability rates and increase the chances of your messages reaching your intended audience.
5. Building a Positive Relationship with Your Customers
Marketing is all about building relationships with your customers and creating a positive image of your brand. Using SHAFT-related words can quickly damage your relationship with your customers and lead to negative perceptions of your business. By avoiding controversial topics and using language that is respectful and professional, you can build a positive relationship with your customers and increase their loyalty to your brand.
In conclusion, avoiding SHAFT-related words in email and SMS marketing is crucial for protecting your brand image, avoiding legal issues, respecting your customers, improving your deliverability rates, and building a positive relationship with your customers. As a business, it's essential to be mindful of the language used.
Partner with Our Experienced Team to Navigate Sensitive Industries and Grow Your Business with Professional Email and SMS Marketing
If your business operates in one of the SHAFT-related industries and you want to grow your business through email and SMS marketing, it's crucial to partner with a team that understands the nuances of these industries and can help you navigate potential pitfalls. At MessageBull, we have extensive experience in crafting effective marketing messages that comply with email and SMS marketing guidelines and can help you reach your target audience without getting banned from providers and software. Book a call with our team to learn more about how we can help you scale your business while maintaining a positive brand image and respecting your customers' preferences.
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FAQ
Click on any question below to reveal its answer and find the information you need quickly and easily.
Is E-mail marketing dead?
No! We see it as a top 3 traffic and conversion source for most of our clients. E-mail marketing is more important than ever. Social Media channels come and go, E-mail marketing stays forever, and you can control it.
What if I don't have time to create content?
No worries. We offer full-service e-mail marketing so that you can focus on your core activities. We create content, like images, text and your strategy.
I have a small list...
List size is not the most important thing. We started for some our clients with 0 customers on the list. We have growth strategies for small and larger lists.
I already have E-mail/SMS software
That's Great! We can use the software you already have, or if we see a better opportunity, we do a full migration to the best software fit for your company. We do the work. You only need to permit us to start 😃
I like to add SMS marketing
Sure! We have complete frameworks and strategies to implement SMS marketing in your business. With the MessageBull SMS software you can start sending your first message within 24 hours.
How long does it take to start?
90% of our customers start within 2 business days. Book a free clarity call with us to discuss the possibilities.
Success Stories
Everlake: More than Twice the Turnover with MessageBull
"Since engaging MessageBull, we have seen that the total turnover due to email marketing can more than double if you do it right."
Dirk-Jan Pheifer
Managing Director Everlake eCommerce
200% increase in email open rates
"As an online entrepreneur, I've tried several marketing automation platforms, but MessageBull stands head and shoulders above the rest. After briefly switching to another service, I quickly realized what I was missing and returned to MessageBull within just 6 months."
Diana Brunson
Fashion Brand retailer
100% revenue growth in 6 months
"As a specialty retailer in the outdoor recreation industry, we faced unique challenges in reaching our target audience. Traditional advertising channels weren't yielding the results we needed, and we knew we had to pivot our strategy. That's when we discovered MessageBull, and it's been a game-changer for our business."
Mark Wisley
Outdoor Recreation Industry
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